![]() ![]() ![]() It means we are making a little less money, but we decided we wanted to do what felt right. We anonymize all searches after four days and that means we basically don’t know anything about our users. But one of the greatest advantages to using us is that we don’t track user information and we certainly don’t sell any data. I would say that 95 percent of all my searches are answered by Ecosia. Microsoft provides the algorithms for our search page, and so our results are different from Google. It sounds like a good idea-especially with monetization of data being such a big issue right now. ![]() So while we already have Google, I think it’s important there should be an independent search engine that actually upholds certain ethical standards and isn’t designed purely for profit. They are slowly becoming our personal assistants-making choices for us without us really being aware of it. Everybody uses them to get information and make decisions. Search engines are the technology of the 21st century. It’s a search engine that uses the profit from the advertising revenue to plant trees all over the world. Can you tell us what it is and a little bit about the ethos behind it?Ĭhristian Kroll: It’s really simple. VICE: We keep hearing people say they have just switched to Ecosia. We asked Kroll to tell us about his plans for world transformation. As Ecosia prepares to celebrate its 10th anniversary this December, it seems their mantra of good not greed has struck a chord: Last year it saw an 82 percent year-on-year increase in searches globally. ![]()
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